The center of the pint was still solid, but the melted part did look a lot like actual cheese sauce, which was. I took it out of the freezer for about five minutes before digging in, and there was a considerable amount of ice cream goop pooling around the edges. I will say this ice cream seemed to melt remarkably quickly. The label said the orange color comes from turmeric and annatto added to the cheese sauce. The ingredient list was pretty short, technically just four ingredients: milk, cane sugar, egg yolks, and Kraft cheese sauce. When I showed up right after it opened, the line was already down the block. On launch day, Van Leeuwen parked a blue, Kraft-inspired ice cream truck in Union Square in New York to hand out free cups of ice cream to anyone passing by. OK, so getting my hands on the actual ice cream was probably the best part of the experience. But putting the iconic neon orange cheese into ice cream was simply NOT IT, my friends. I am actually a gigantic fan of Kraft Macaroni & Cheese, and I had a whole box for lunch literally last week. Before eating it, I saw several reviews say it was surprisingly good (Opens in a new tab). Of course, we at Mashable got our hands on some. You can get it by the scoop at Van Leeuwen shops in New York, California, Texas, and New Jersey, or online (Opens in a new tab) for $12 a pint, though it is currently sold out. The flavor launched on July 14 to celebrate National Mac and Cheese Day. Van Leeuwen, a hip, Brooklyn-based ice cream company that also sells flavors like Earl Grey Tea (Opens in a new tab)and Royal Wedding Cake (Opens in a new tab), partnered with Kraft to create a limited edition flavor (Opens in a new tab) based on the iconic pasta. Those things include Kraft Macaroni & Cheese and ice cream.
Welcome to the Hype Test, where we review viral trends and tell you what's really worth millions of likes. Don’t trust anything on the internet - until Mashable tries it first.
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